About This Product

Keranique Color Boost Follicle Strengthening Shampoo is a 4.5 oz scientifically advanced cleanser built specifically for the unique demands of color-treated, thinning, or chemically processed hair. At its core is Keranique's proprietary Keratin Amino Complex, which works to repair split ends, smooth the cuticle, and improve overall fiber quality — reducing hair fall caused by breakage with every wash. The formula also features True Tone Technology, engineered to minimize color loss from post-process washing and shield strands against ongoing color fade, so your shade stays vivid and true between salon visits. Beyond color protection, it incorporates a targeted blend of scalp-soothing actives — Bisabolol, Allantoin, Curcumin, and Apium Graveolens (Celery) Extract — that work together to promote healthy hair follicles and a balanced scalp environment. Panthenol (Pro-Vitamin B5) and Glycerin deliver sustained moisture, helping to counteract the dryness and fragility that chemical color services often leave behind. Surfactants including Disodium Laureth Sulfosuccinate and Sodium Cocoyl Isethionate provide a gentle yet thorough cleanse that lifts buildup without stripping the fiber, leaving hair feeling lighter, cleaner, and noticeably more buoyant. The result is stronger, shinier, color-vibrant hair that is ideal for women dealing with color-treated, fine, or thinning strands who refuse to compromise between effective cleansing and color longevity. How to Use Apply a small amount into wet hair and massage thoroughly into a lather from roots to ends. For best results, allow the shampoo to sit on hair for 1 to 2 minutes before rinsing thoroughly to let the Keratin Amino Complex and color-protecting actives fully absorb. Follow immediately with Keranique Color Boost Follicle Strengthening Conditioner to maximize hydration, cuticle-smoothing, and color-sealing benefits. For external use only; avoid contact with eyes.