What It Is
Pulp Riot's bold semi-permanent color is long lasting, intensely vivid, and fades on tone.
What It Does
• 40+ intermixable shades for endless color options
• Highly pigmented designed to provide intense vibrancy
• Long lasting results with fade out you can embrace
• Smooth viscosity for ease of application
• Conditioner based proprietary blend allows for an easy blend & less product to fully saturate the hair
• Helps to close the cuticle, smooth hair & add shine
What Else You Need to Know
• Clear can be used to dilute colors to make them lighter or pastel and Noir (black) can be added to other colors to make them darker
• Neon shades glow in black/UV lighting
• Vegan formula *
• Contains quinoa
• Free of gluten, ammonia, parabens, PPD and MEA
• Low acidic pH of 4
How To
• Apply to clean dry hair; directly from the tube. Do not mix with developer or process with heat
• Apply to 1/2 in sections for full saturation
• Process for 25-40 minutes
• Rinse with cool water (no shampoo)
• Conditioning is optional
